Beamr powers the video encoding workflows of the world's top Pay TV and online video service providers as the industry’s top designer of content-adaptive encoding and video optimization solutions that power high video quality, high compute performance, and superior bitrate efficiency for cable cos, OTT video distributors, broadcasters and OVPs. Backed by forty-four International patents, Beamr's perceptual optimization technology has been integrated with our HEVC and H.264 video encoders. CABR (Content-Adaptive Bitrate) is a ground breaking rate-control mode that enables guaranteed quality to be delivered with bitrate savings as high as 50%. Founded in 2009, Beamr investors include Verizon Ventures, Eric Schmidt backed Innovation Endeavors, and Disruptive.
Beamr products are known for enabling as much as a 35% network reclamation by reducing video files as much as 50% with Beamr 4x and Beamr 5x H.264 and HEVC CABR enabled content-adaptive encoders. Beamr provides guaranteed video quality at the lowest bitrate for mobile operators and TV networks and managed service platforms seeking to reduce video bandwidth utilization on the network backbone and edge.
As a pioneer of content-adaptive technology introduced in 2013 as Beamr Video which was the world's first perceptual video optimizer, Beamr has extensive experience in the area of using a perceptual quality measure to reduce bitrate. This is the foundation for the Beamr rate-control called CABR which stands for Content-Adaptive Bitrate. CABR is the power behind the company's HEVC video encoder Beamr 5x and the H.264 codec Beamr 4x. CABR is the most effective way to ensure guaranteed video quality at the lowest bit rate. When a user activates CABR, the user can realize an additional bit rate savings of as much as 50% for both HEVC and H.264 encoded files and streams.
The Beamr quality measure has been in development since 2009. After extensive refinement, and subjecting it to the strict requirements and testing of ITU BT.500 which is an International standard for certifying image quality, we were able to confirm that there is a sufficiently high correlation of our quality measure with subjective results. The Beamr quality measure takes into account temporal artifacts. Since it is not sufficient to ensure only at the frame level that degradation has not been introduced - it is also necessary to preserve the quality of the video's temporal flow. When viewing a video encoded using the VBR rate-control and a video encoded with the CABR rate-control side-by-side, they will be perceptually identical to the human eye under normal viewing conditions. This is a secret to how the process is able to guarantee image quality.
At the NAB show in April 2019, Beamr showed the results of an Intel silicon accelerated CABR solution, where for the first time, video services and 5G mobile operators can use MEC to meet the density, cost, and bitrate efficiency required by high-volume applications like cloud gaming, 5G connected autonomous cars, real-time live sports streaming, VR, or any use case where Beamr HEVC high video quality at the lowest bitrate is needed. For platform developers, silicon accelerated CABR enables new product frontiers for demanding applications like video editing and publishing on the newest generation of mobile devices, tablets, and desktop computers.